What vendors are actually publishing — and what's in it
Nine reports and studies from this week that are worth knowing about if you work in B2B — from Siemens routing 2,500 leads through AI agents to the finding that late payments cost companies 4.1% of revenue.
Read take →A survey of 724 Japanese B2B decision-makers found that 85.2% use generative AI or AI search when evaluating services and partners. But more than half still pick the brand that comes to mind first. Both things are true at the same time, and the tension is the interesting part.
Read take →LinkedIn and Edelman surveyed nearly 2,000 executives and found that over 40% of B2B deals stall because of stakeholders the sales team never talks to. Finance, legal, procurement — the "hidden buyers." The surprising part: 63% of them spend over an hour per week reading thought leadership.
Read take →Siemens is routing every one of its 2,500+ monthly unqualified leads through Salesforce Agentforce across 132 countries. Two agents work in tandem: one for personalized outreach, another for qualification. But the more interesting part is the Teamcenter integration.
Read take →Most white-label DSP vendors talk about "full isolation" without explaining what that means at the infrastructure level. BidSwitch's new whitepaper actually gets into per-seat encryption and separate log pipelines — the details that matter when your client asks whether their bid data can leak to another tenant.
Read take →Adelphic claims deterministic identity matching outperforms probabilistic by 3–5x on CTV inventory. That's a big number. We read the methodology to see if it holds up.
Read take →CrewAI claims role-based multi-agent crews outperform single-agent approaches by 40–60% on complex tasks. We looked at which tasks they chose and what that selection reveals about where multi-agent actually helps.
Read take →