Summary
A published, reproducible SPO methodology gives buyers confidence that the bid stream is clean — 78% of paths are now direct.
Points covered
- Sellers.json parsing and validation rules
- Bid-duplication detection across exchanges
- Direct-path prioritization scoring model
Claims sourced from this document
| Vendor | Criterion | Assertion | Status |
|---|---|---|---|
| Smadex | supply path quality | 78% direct-path rate, full sellers.json compliance. | evidenced |
| Smadex | log level data | Log-level exports via API, 4-hour delivery. | asserted |